Alternative Apparel is back in stock!!! The classic hoodies are back, along with fantastic new tanks. In celebration, we sort of, not really, wrote this song. Any similarities to the KISS classic "Back in the New York Groove" is intentional.Here you are, and in this city
with a fistful of $36-$52 dollars
And baby you better believe
We're back, back in the Alternative groove
We're back, back in the Alternative groove
We're back, back in the Alternative groove
with a fistful of $36-$52 dollars
And baby you better believe
We're back, back in the Alternative groove
We're back, back in the Alternative groove
We're back, back in the Alternative groove
Thanks guys! We could make art like this all day. But let's talk turkey, or rather Alternative
because we are in love!
The classic hoodies are back, of course, in red, cobalt, vintage black and this snazzy little colorblock number ($46- $52). This much agreed 'greatest hoodie of all time' is made in a unisex size so defiantly get a smaller size down than you are used to. 
The classic Zion Linen Tank in Vintage Black and Tan Mini Stripe ($36).
New Pocket Zion Tank in Coral and Cobalt Chevron. Adorable... ($38-obsessed with this one!)xoxo-Shopgirl A